Same product. Two cost structures. We're raising to sell it.
| Company | Layer | Country | Founded | Total raised |
|---|---|---|---|---|
| Amper Technologies | Machine monitoring | USA | 2016 | $11.0M |
| Sense MFG · Takton | Machine monitoring | USA | 2024 | Bootstrapped |
| Conduit · FleetGlue | Robot orchestration | USA | 2024 | $4.7M |
| BotSync | Robot orchestration | Singapore | 2017 | $8.0M |
| RGo Robotics | Forklift / AMR SLAM | USA · IL | 2018 | $21.0M |
| SLAMcore | Forklift / AMR SLAM | UK | 2016 | $26.0M |
| Retina Robotics | Forklift / AMR SLAM | USA | 2026 | $2.7M |
| Cumulative — 6 companies, 4 countries, 3 layers | $73.4M | |||
| BSR Robotics | All three layers | USA · IN | 2026 | $0 |
Retina Robotics — founded 2026, $2.7M Seed — is the most recent same-year, same-layer comp.
A custom MES project costs $50–200K, takes six months, and locks you to one vendor's roadmap forever. The quote alone is the cost of two new machines.
FANUC ZDT only watches FANUC. Mazak SMOOTH only watches Mazak. Your 1990s mill, your hydraulic press, your AMR fleet — all invisible.
Spreadsheets, whiteboards, and walking the floor. Worked at 3 machines. Falls apart at 30.
A 1990s mill, a 2026 FANUC, a MiR AMR, a Spot quadruped, a forklift — every device writes the same Firestore doc shape via the same plugin contract.
Frontend never knows about device-specific schemas. New vendor = drop in a Python plugin against the public port_spec.md. Marginal cost of supporting a new brand: 1 engineer-week, then zero per customer.
US, EU, and India industrial policy all pushing capex into domestic factories. Same demand-side story: every plant manager has a digitization budget that didn't exist 24 months ago.
Spot, MiR, KUKA, Unitree have crossed the price-and-reliability threshold where mid-market manufacturers can justify a single robot purchase — and now need orchestration software that doesn't cost an enterprise contract.
$73M deployed across six companies in three categories means willingness-to-pay is established. BSR is not betting on category creation — it is betting on category consolidation.
The platform is shipping; the GTM hasn't started. That's exactly what the seed funds.
Full-stack: PCB design + layout · ESP8266 embedded firmware · Firebase + Cloud Functions + FastAPI on Cloud Run · Next.js + Foxglove-style telemetry UX · customer delivery. Designed the BSR Analog Board v5.0 end-to-end and shipped the platform that's live today.
M.S. Robotics, University of Delaware. 4 years at robotics startups working on GPS-denied navigation for UAVs and ground robots. Deep visual-inertial and lidar-inertial SLAM expertise. Leads the ForkSight RTLS product line.
Honest framing: Rishabh is solo-founding today. Shubham activates on close. Two technical founders shipped three competitor-category products pre-funding.
Allocation lines left blank — to be finalized in diligence with the lead investor.